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Elite Island Vacations has thrown out an interesting twist on the stock market uncertainty – a bet that your financial stock shares are likely well below their fair value. They are willing to take your shares at July 1 2008 value in exchange for travel services – with some restrictions I am sure.
Example: GOOG shares closed at $302 today. On July 1, they were worth $534. If you have shares of Google, and want to go to Antigua, you can pay with your shares, and get $534 of travel for every single share – that you would only be able to get $302 on the open market for.
Why do this? Elite Island Vacations clearly believes that the shares are worth more than their current trading value. That and the fact that they are very clever marketers. It’s no different than offering a sale on their service, but this is bound to get a lot of attention. I’d certainly never heard of them before.